Objective:

The objective was clear, REVIVE was the word! Excella WorldWide is a high-end procurement company with a high-end clientele who stumbled into a website crisis that got worse with each passing client.

21st century clients want to know the company they are to deal with, inside-out, before engaging in real-time transactions and a WEBSITE is their shortest way to acquiring the said knowledge.

We realized that some things, in the back-end area,  had to fall in place for the rest of the website to stand on its own. The ultimate goal was to serve our customer with a website which could give an all-round usability, glitch-free, clutter-free experience that is worth the attention of their worthy clients.

Consideration:

We scaled the entire website once, and then did it again, until we sought the most underlying issues which needed resolving.

• The company reportedly  encountered several instances of their website getting hacked, thereby, suffering from severe content manipulation.
• The server-response on its pages proved too slow affecting their traffic receptibility
• The company’s website was deemed usability-deprived
• There were reports of encountered glitches on the user-end of the website
• The website wouldn’t perform the same across different platforms and devices

Solution:

We were asked to take over the website completely and refurbish it from scratch, in order to nullify its hackability, optimize performance, and make a sustainable website that could pertain to their long-term future needs.

• We understood their future needs and worked towards an end that could accommodate both their current and future needs.

We took time to talk to the stakeholders at the Excella WorldWide, in depth, about their future plans and needs, consequently providing them with a product which was satisfactory to their ensuing ambitions.

• We furnished a ‘customised admin area’ exclusively for their needs.

A website is like a pretty model who toils through hours of hardships, getting dressed backstage. The ‘back end area’ is where all the superficial layers come off and the real concrete work gets a table.

• We used AWS Cloud Computing
• Applied CDN for better ‘content distribution’
• DNS Caching layer for improved responsiveness
• Redesigned to distribute content agglomeration on website at run-time.
• Added Caching layer in memory
• We made the site mobile-compatible

In addition:

To assure our customer and ourselves of the website’s sustainability in terms of traffic reception, we performed a ‘benchmark test’ with 7000 computers for 5 minutes, wherein, each of the 7000 computers were simultaneously active.

We contradicted Excella WorldWide’s previous notion, that the glitches and clutters were caused by overcrowded content, by adding more pages and images with higher resolution making their site look all-the-more approachable

Results:

After we were done with it, the site looked:

• More approachable
• Widely sustainable
• More receptive
• With way better server-response (Speed Optimization)
• And better Content Distribution
• With substantial reduction in cost.