Overview
After you’ve decided to invest in social media marketing, the following step is to figure out which social media platform to target. This used to be rather simple: you created a Facebook page, set up a Twitter profile, and gradually added others. However, things have changed since then. Instagram is considerably more important, Facebook’s diminishing organic reach means it may be less of a priority, Twitter’s algorithm affects the equation, and LinkedIn is seeing increased traffic. Pinterest is also growing in popularity, and if you’re going to make video material, YouTube should be on your list. But you can’t be on all of them at the same time, so which ones are best for your business and marketing?
Every company should have a social media presence. Social networking enhances your website, connects with SEO and advertising, broadens your reach, and creates a community around your business. It’s a part of your brand’s narrative and has an impact on how people perceive you. However, you must select the right social media platform for your company in order for it to be effective. Identifying the personalities of your organization and your audience and then picking the best venue for them to get together is a big component of successfully using social media in your digital marketing strategy. The foundation on which your content, adverts, and even posting schedule should be based is the ‘flavour’ of your social platform.
Is there a correct or incorrect social media platform for any company?
No, in a nutshell. Instagram can help a small company to succeed. A nutritional supplement company might utilize LinkedIn publishing. There is no such thing as the “appropriate” or “perfect” social media to accompany your company or business. The most important thing is that you understand your company, your target audience, and how social media fits into your overall digital strategy. If you’ve nailed that down and are determined to produce the type of content your target audience craves, the optimal platform for your business should be evident.
How do you determine the personality of your brand?
Choosing a best social media platform for your business is influenced by your personality. And, just as every business needs social media, our organizations require personalities as well. Personality is solely important for B2C enterprises, according to a common assumption. On the other hand, personality isn’t about trying to be eccentric, witty, or flamboyant; it’s about establishing a lasting impact. And if you don’t have a personality on your website and social media, you’ll be forgotten quickly. Did you know that 62% of B2B buyers base their decisions solely on digital content? B2B users are 88 percent less likely to return to a website after a single negative experience.
Key Takeaways to choose the apt social media platform
Here are the four key takeaways:
- Determine your company’s objectives: who you are, what you do, and why you do it.
- Consider what makes your company unique; your differentiator plays an essential role in your personality because it must shine through even when you aren’t directly discussing it.
- Choose a collection of terms that explain how you want to be regarded using branding exercises. This should guide all creative (copy, images, video) decisions.
- Examine your competitors’ websites, social media profiles, and advertisements to get a feel of the creative assets they’re employing and the responses they’re receiving.
How do you select the most appropriate social media platform?
Keep these questions in mind as you consider each social media platform:
- Who is your target audience, and how do they prefer to communicate?
- What is the storey you want to tell about your company, product, or service?
- The type of content you want to publish on a regular basis?
- What role will social media play in the promotion of your site?
Facebook:
Facebook is a trusted, well-known platform that gets the job done. Other social media platforms will not be able to dethrone this iconic name, no matter how hard they try. Facebook remains the most popular social media network. It’s where you go to stay up with old friends and relatives or to snoop on folks you used to know. We check Facebook numerous times a day, frequently without even realizing it. Facebook has a monthly user base of 2.45 billion people. These advertisements are among the most cost-effective advertising options for small businesses, and its marketing capabilities extend to Instagram (which Facebook owns) and Messenger. Facebook has also included a brand new Shops feature for small businesses, which is a free online storefront. The SEO of your website is influenced by Facebook reviews and the specifics of your business profile.
LinkedIn:
LinkedIn is the most popular professional social media platform. Over 690 million people use LinkedIn. Over 3 million corporate pages are available. LinkedIn is the second most popular business-to-business social media website. LinkedIn ads are very effective for B2B businesses because they provide targeting options that no other social media site can match: job experience or title, as well as education. It’s the third most popular way of contacting potential job seekers.
Instagram:
Instagram may be sophisticated or frivolous, and vain, which is part of what makes it so appealing. They has a user base of over a billion people. On average, they spend 28 minutes per day on the platform. Instagram is an excellent platform for humanizing your business, showcasing your beliefs, and elevating your brand with eye-catching photographs and video. These individuals use Instagram to explore, investigate, and purchase items and services. It takes time and effort to create high-quality Instagram content, but the return is a wonderful and long-lasting impression.
YouTube:
YouTube has a user base of over 2 billion people. Every day, nearly 1 billion hours of video are watched on YouTube. It’s the second most used search engine on the planet, with over 3 billion monthly searches. YouTube is an excellent location to add depth to your business content by making videos and playlists, as well as engaging with your audience, and improving your SEO. Any video results are displayed above the page and post URLs when you type a search into Google. You can rise above your competitors by generating films centered on your desired keywords.
Twitter:
Sometimes Twitter is extremely informative, other times it is quite entertaining, and other times you have no idea what happened. With 330 million monthly active users, Twitter is the most popular social media platform. Twitter is the fourth most popular business-to-business social media channel (after Facebook, LinkedIn, and Instagram). For breaking news, Twitter is ideal. World leaders, the media, and organizations can provide a wealth of information very quickly.
Bottom Line
After you’ve identified your target audience, you’ll need to set goals for them. Although your primary goal as a business owner will most likely increase revenue by attracting clients, there are other creative aims for social media. While some organizations use social media to increase brand awareness and build positive relationships with potential customers, others utilize it to provide customer service. It’s time to locate your audience now that you’ve profiled them and stated your objectives. To do so, look at the demographics of the users on each network to see which platform your target audience uses. You should also think about how engaged your audience is on that site. You can use the major social media channels listed above to locate your target audience.
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