Overview
Even if you’re just starting to take your existing brick-and-mortar business online, you’ll need to find a website builder that is mainly to get you and your brand online. There are numerous website builders available, so it is critical to select one that is appropriate for you and your website. A website builder is actually a piece of software that mainly allows you to create a website online. The software will be hosted on a web server or as part of a SaaS (software as a service) platform. In other words, you do not use your local computer to host the website-building software. Instead, you’ll create the website online using website-creation software. The following are the best small business website, builders:
- WordPress
- Wix
- Squarespace
- Weebly
The Most Important Factors to Consider When Choosing a Website Builder
Branding and custom domains –
Your website deserves a one-of-a-kind domain name. A domain is simply your website’s address. Consider a domain to be a house number used by the post office to find you. You want your domain (also known as URL) to be distinct and memorable. Check that your website builder supports this and does not require you to use an extension of their URL.
Ownership of Content –
You must have ownership of your content. This may appear to be straightforward, but some platforms have complete control over your data. In the same way that you use Facebook, they have complete control over what appears on your profile or page. A website is actually your window to the outside world, so make sure the content you add is yours and that you own and control it!
Design Templates –
Some website builders will provide beautiful templates that are both visually appealing and functional. Unfortunately, others appear to have been created a decade ago, or worse, were coded by a developer without the assistance of a graphic artist. Make sure your chosen builder has a large selection of templates for you to choose from and experiment with.
Functionality Options –
Before you click the buy button, consider the purpose of the website. Do you require e-commerce, podcast support, video integration, forum administration, or lead generation? Check to see if the website builder you’ve chosen supports the functionality you’ll need and possibly want in the future. Some software options, such as WordPress.org, allow you to add plugins and extensions, but not all. Hence we have to make sure that we choose a platform that will meet your current and future needs.
Ease of Use –
We have to update the website on a regular basis and serve as living documents. To achieve this, they must be simple to use and include a WYSIWYG style editor. WYSIWYG is an abbreviation for what you see is what you get. Using a good website builder will make adding and editing content as simple as working in a Word document. Check out your preferred builder’s content options and make sure it has a tool you’re comfortable using.
Opportunities for Lead Generation –
A good website will result in positive outcomes for its owners. In many cases, this entails generating leads. However, because not all website builders make this simple, think about the software and its ability to add quickly, edit, or customize intake forms.
Availability of Customization –
In many cases, off-the-shelf templates will not be a perfect fit for your website. You may need to modify the colors or layout slightly. Examine your website software’s options and ensure that you can edit the design and layout as needed.
Support for Multimedia –
We live in a multimedia world. Written content, videos, images, and audio files are all expected. A good software package will include all of these features and allow you to add such files easily.
Search Engine Optimization (SEO) –
If you build it, people will come. No, not exactly. Quality SEO is required for your website to rank and attract search traffic. Check to see if your software includes robust SEO features as part of the core software or if you can add on features via an extension. You should be able to generate SEO-friendly URLs, headers, meta titles, meta descriptions, alt text, XML sitemaps, and robot.txt file options.
Mobile Responsiveness –
You must ensure that your website is prepared for the new world of mobile and voice-based search. Not all website builders are capable of this, so test your preferred software on your phone before you begin building.
Speed and Performance –
Because mobile is a popular feature, so will speed and performance. Your website must loading very quickly and not consume a lot of mobile data.
Bottom Line
A website builder is actually a platform or program that will be allowing one to create a website very quickly and also more easily. These site builders assist you in establishing your internet real estate so that you can begin establishing your online presence and offerings tailored to your specific business goals. Website builders typically include drag-and-drop software that allows you to customize elements on a page with layouts selected from a limited number of web page templates.
Do you enjoy reading this blog? Then please have a look at our blogs as well. Please do not hesitate to contact us if you have any questions. We are here to assist you! Check to visit our website to learn more about us and our services.
