Cookieless Ads and First-Party Data: A Simple Roadmap for Small Businesses
With major browsers phasing out third-party cookies, small businesses must rethink how they collect and use customer data. The shift to a cookieless advertising world emphasizes first-party data — information gathered directly from users with their consent. This data is more reliable, privacy-friendly, and helps businesses build stronger customer relationships. To adapt, small businesses should: Audit existing data sources — identify where and how customer data is collected. Offer value for opt-ins — use transparency and incentives like discounts or guides to encourage signups. Centralize data — organize everything in one CRM for better audience segmentation. Rebuild audiences — use owned data signals such as recent buyers or active subscribers. Adopt cookieless measurement — switch to server-side tracking and conversion APIs for accurate results. Stay compliant — collect only necessary data and maintain clear privacy policies. By focusing on trust and data ownership, small businesses can achieve better engagement, higher conversions, and lower ad costs. The cookieless era isn’t a setback — it’s a chance to build ethical, relationship-driven marketing that lasts.
GDPR and how to get compliant with it.
In this post we are going to share the step by step GDPR Preparation checklist. In case you are not yet ready it will be helpful and if you are ready just go through the list, Let us know if there were any additional measures you took which we have failed to include in the list and help your peers in getting GDPR ready.